BytePe launches zero-cost EMI store, onboards Dyson, Marshall, Mokobara as premium D2C plays scale

BytePe's zero-cost EMI marketplace adds aspirational brands Dyson, Marshall and Mokobara, while Xtovia bags Rs 6.9 Cr pre-seed for haircare D2C and EbixCash pushes forex retail to 2,250 towns. Signals point to deeper credit-led discovery and tier-2/3 retail penetration across India.

— Source publishedWed, 17 Jun, 2026, 15:38 IST·First seen Wed, 17 Jun, 2026, 15:42 IST·Source YourStory · Capital

What happened

Daily roundup: Xtovia haircare D2C raises Rs 6.9 Cr pre-seed; BytePe launches zero-cost EMI store adding Dyson, Marshall, Mokobara; EbixCash expands

Key facts

  • Rs 6.9 Cr
  • 1,500 charging locations
  • 2,250 cities
  • 573 retail touchpoints
  • 2,000 cities

Why this matters

Evaluate BytePe and EbixCash-style distribution partnerships to unlock tier-2/3 reach without owning physical retail or balance-sheet credit risk.

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