Calcutta HC lifts restraint on YouTuber’s Emami heavy-metals video
The Calcutta High Court quashed an order restraining Trustified from publishing content on Emami’s Zandu Ashwagandha Gold Plus. The channel’s accredited-lab tests alleged lead and mercury levels above Ayurvedic Pharmacopoeia limits; Emami had termed the video defamatory.
What happened
Emami Limited · Calcutta High Court quashed a gag order restraining Trustified from publishing about Emami’s Zandu Ashwagandha Gold Plus. The YouTuber’s
Key facts
- 0.60g of withanolide per 100g
- Two rounds of laboratory testing
- March 26, 2025
- April 17, 2025
- May 3, 2025
What changed
Calcutta High Court quashed a gag order restraining Trustified from publishing about Emami’s Zandu Ashwagandha Gold Plus. The YouTuber’s accredited-lab tests alleged lead and mercury above Ayurvedic Pharmacopoeia limits; Emami had called the video defamatory.
Why this matters
Emami should intensify transparent quality-assurance communication and independent testing around Zandu Ashwagandha Gold Plus as the allegations regain public reach.
What to watch
- Publication of Emami's independent lab reports, especially whether they identify tested batch numbers and use comparable standards.
- Any appeal, fresh defamation action, consumer complaint or regulatory inquiry arising after the restraint was lifted.
- Trustified releasing raw reports, additional samples, follow-up videos or tests of other Emami/Zandu products.
- Marketplace delistings, warning labels, retailer requests for certificates of analysis or unusual return-rate increases.
- Statements from AYUSH authorities, food/drug regulators or accredited laboratories on applicable heavy-metal limits and product classification.