Canon Quartz launches AUREON ultra-slim collection at ₹3,699, going pan-India via own site and Eternz

Ahmedabad-based D2C watch brand Canon Quartz, with 28 years of heritage, debuts AUREON—an under-6mm slim watch line priced at ₹3,699 (MRP ₹5,299). Built on Japanese Miyota movements with Indian manufacturing, the range carries 30M water resistance, 12-month warranty and 7-day exchange. Pan-India rollout begins May 20, 2026.

— Source publishedMon, 25 May, 2026, 17:40 IST·First seen Mon, 25 May, 2026, 17:53 IST·Source The Hindu BusinessLine

What happened

Ahmedabad-based D2C watch brand Canon Quartz launches AUREON ultra-slim watch collection at ₹3,699 (MRP ₹5,299), available pan-India via own site and Eternz

Key facts

  • ₹3,699
  • ₹5,299
  • under-6mm
  • 30M water resistance
  • 28 years
  • 12-month warranty
  • 7-day exchange

Why this matters

Canon Quartz's Miyota-powered, Indian-manufactured slim line could be an interesting tuck-in for a horology platform seeking heritage brands with D2C rails, pending volume and unit economics disclosure.