Cashify: 70% of Indians won't sell old smartphones over data leak fears
A Cashify survey of 8,000 Indians finds 70% hesitate to resell used smartphones citing personal data and banking leak risks. 45% now prioritise data security over price, 83% demand certified data wipes, and 87.2% want verified buyers — flagging trust as the key unlock for India's re-commerce category.
What happened
Cashify survey of 8,000 Indians finds 70% hesitate to sell used smartphones over data privacy fears. 45% now prioritize data security over price; 83% want
Key facts
- 70%
- 8,000 respondents
- 45%
- 29.5%
- 83%
- 41%
- 69%
- 87.2%
Why this matters
Scout acquisitions in certified data-erasure tooling and identity-verified marketplace tech to own the trust layer that unlocks the 70% of Indian holdouts sitting on idle device inventory.