Cashify survey: 69% of Indians hold back from reselling old phones over data-privacy fears
A Cashify poll of 8,000 Indians finds data-privacy anxiety is the dominant friction in smartphone recommerce. 87.2% back stricter data-deletion laws and 68.6% want certified secure wipes from resale platforms — a clear mandate for trust-led product design across India's used-device market.
What happened
Cashify survey of 8,000 Indians finds 69% hesitate to resell old smartphones over data-privacy fears, with 87% backing stricter data-deletion laws and 68.6%
Key facts
- 69%
- 8,000 respondents
- 56.6%
- 74%
- 83.3%
- 41.1%
- 31%
- 87.2%
- 68.6%
- 29.5%
Why this matters
Scout acquisition targets among data-erasure SaaS and certified-wipe specialists before OEMs and large resale platforms bid them up to lock in trust-layer differentiation.