Coca-Cola India runs PET collection drive at four Ganesh Chaturthi sites in Mumbai and Thane
Anandana and Hindustan Coca-Cola Beverages are deploying Safai Saathis, recycling partners, murals and street plays through the 10-day Maidaan Saaf initiative to encourage PET collection and responsible disposal at high-footfall festival locations.
What happened
Coca-Cola India Foundation and HCCB are running Maidaan Saaf PET collection and recycling drives at four high-footfall Ganesh Chaturthi locations in Mumbai and
Key facts
- September 16-25
- 10-day initiative
- 4 Ganpati locations
- close to 5 million retail outlets in India
Why this matters
The Maidaan Saaf program highlights potential partnership opportunities with waste aggregators, recyclers and event organizers that can expand Coca-Cola’s post-consumer PET collection network across Indian festivals.
What to watch
- Disclosed tonnage of PET collected and verified recycling or co-processing rates.
- Whether Coca-Cola renews the initiative at subsequent festivals or expands beyond Mumbai-Thane.
- Municipal corporation endorsements, permits, co-funding or event-waste mandates.
- Participation terms, income outcomes and retention of Safai Saathi waste workers.
- Competitor announcements involving collection drives, recycled-content packaging or festival waste partnerships.
- Evidence of permanent collection infrastructure or retailer-linked take-back programs following the event.
- Publish PET collection, sorting and recycling outcomes by site, including the share handled through Safai Saathi partners.
- Extend the Maidaan Saaf format to Navratri, Durga Puja, cricket events and large Mumbai public gatherings.
- Convert festival collection points into persistent neighborhood return or aggregation hubs with municipal backing.
- Tie recovered material to visible recycled-PET packaging or locally documented circularity outcomes.
- Use campaign learnings to secure formal event-waste requirements with organizers and civic authorities.