Coca-Cola India’s ‘Arz Kiya Hai’ hits No. 1 on Spotify India

Coca-Cola India says its Coke Studio Bharat track ‘Arz Kiya Hai’ became the platform’s first Coke Studio Bharat song to top Spotify India’s Top Songs chart, after logging 484 million audio streams, 260 million YouTube views and more than 17 million UGC posts.

— Source publishedFri, 25 Sept, 2026, 20:08 IST·First seen Fri, 25 Sept, 2026, 20:14 IST·Source The Hindu BusinessLine

What happened

Coca-Cola India’s Coke Studio Bharat campaign track ‘Arz Kiya Hai’ reached No. 1 on Spotify India after more than a year on its daily chart, generating 484

Key facts

  • No. 1 on Spotify India's Top Songs chart
  • first Coke Studio Bharat song to achieve No. 1
  • over one year on Spotify India Daily Chart
  • #71 peak on Spotify Global Top Songs chart
  • 484 million audio streams
  • 260 million YouTube views
  • over 17 million user-generated-content pieces
  • released in August 2025
  • Coke Studio Bharat Season 4

Why this matters

Coca-Cola’s results highlight partnership and acquisition value in scalable Indian music, creator and youth-culture platforms that can extend brand engagement beyond paid advertising.

What to watch

  • Whether Coca-Cola introduces Arz Kiya Hai-branded packaging, QR codes, retail displays or consumer offers.
  • Spotify chart longevity, playlist placement and performance of subsequent Coke Studio Bharat releases.
  • Growth in regional-language releases, artist partnerships, concert activations and creator-led challenges.
  • Any reported uplift in household penetration, volume share, quick-commerce sales or youth consideration during the campaign window.
  • Rival beverage brands increasing music, fandom or creator-platform investments in India.
  • Launch follow-up Coke Studio Bharat tracks timed to summer, festivals and regional cultural moments.
  • Connect the song and artists to limited-edition packs, QR experiences, meal bundles and quick-commerce promotions.
  • Expand creator challenges and live-performance content to sustain UGC after the chart peak.
  • Use campaign audiences for retargeting across Coca-Cola, Coke Zero Sugar, Sprite and foodservice channels.
  • Publish brand-lift, consideration or sales-readout evidence to establish the platform’s commercial return beyond reach metrics.