D2C Insider rolls out Rs 150 Cr ConsumerX Ventures to back 25 early-stage consumer brands
The D2C founder network is operationalising a Category II AIF, writing Rs 3-5 Cr cheques for 10-15% stakes in pre-seed/seed consumer brands. Thesis leans into Gen Z, quick commerce and Tier II-III demand, with 40% reserved for follow-ons and a parallel Rs 25 Cr Super Angels pool.
What happened
D2C Insider is launching ConsumerX Ventures, a Rs 150 crore Category II AIF to back ~25 early-stage Indian D2C brands at pre-seed/seed. Cheques of Rs 3-5 crore,
Key facts
- Rs 150 crore
- 25 brands
- Rs 3-5 crore cheques
- 10-15% ownership
- 40% follow-on
- Rs 25 crore Super Angels
- 25,000 members
- 20,000+ brands
Why this matters
A pipeline of 25 founder-network-backed consumer brands with built-in follow-on capital creates a richer funnel of acquisition targets in Tier II-III and quick commerce categories over the next 24-36 months.