D2C Insider unveils Rs 150 Cr ConsumerX Ventures to back 25 early-stage consumer brands
D2C Insider is rolling out ConsumerX Ventures, a SEBI-approved Rs 150 crore Category II AIF led by Abhishek Shah and Chhavi Bhardwaj Kargaonkar. The fund will write Rs 3-5 crore pre-seed/seed cheques into 25 D2C startups for 10-15% ownership, with 40% reserved for follow-ons. It builds on a Rs 25 Cr Cat I AIF backed by 70+ LPs across 16 investments including Basil, Samosa Party, Assembly and Snackible.
What happened
D2C Insider is launching ConsumerX Ventures, a Rs 150 crore SEBI-approved Category II AIF, to back 25 early-stage D2C brands at pre-seed/seed with Rs 3-5 crore
Key facts
- Rs 150 crore corpus
- 25 startups
- 10-15% ownership
- 40% follow-on
- Rs 3-5 crore cheques
- Rs 100 crore revenue target
- 18-month horizon
- Rs 25 crore Cat I AIF
- 70+ LPs
- 16 investments
Why this matters
Expect 25 newly-funded early-stage D2C brands across categories like food, personal care and lifestyle to emerge as acquisition or partnership targets over the next 24-36 months.