Dabur shrinks Rs 10, Rs 20 packs to defend price points as input costs jump 10%

CEO Mohit Malhotra confirms grammage cuts on magic-price SKUs, which deliver 30% of revenue and a third of packaging volume, while larger packs absorb ~4% price hikes to offset roughly 10% inflation.

— Source publishedMon, 18 May, 2026, 07:11 IST·First seen Mon, 18 May, 2026, 07:43 IST·Source NDTV Profit

What happened

Dabur India · Dabur CEO Mohit Malhotra says the FMCG maker is shrinking grammage on Rs 10 and Rs 20 packs to absorb ~10% input-cost inflation without breaching

Key facts

  • Rs 10
  • Rs 20
  • 4% price increases
  • 30% of business from low-unit-price packs
  • 10% inflation
  • one-third packaging share

Why this matters

Inflation-driven SKU re-engineering signals sector-wide pressure on FMCG small-pack economics, opening windows for distribution tie-ups or bolt-ons in premium formats less exposed to magic-price constraints.