Dabur shrinks Rs 10, Rs 20 packs to defend price points as input costs jump 10%
CEO Mohit Malhotra confirms grammage cuts on magic-price SKUs, which deliver 30% of revenue and a third of packaging volume, while larger packs absorb ~4% price hikes to offset roughly 10% inflation.
Dabur CEO Mohit Malhotra says the FMCG maker is shrinking grammage on Rs 10 and Rs 20 packs to absorb ~10% input-cost inflation without breaching key price points, while taking ~4% hikes on larger SKUs.