Daewoo returns to India via EBG Group, plans ~100 stores by 2027 with Rs 100 cr push
EBG Group has signed a Daewoo brand licensing deal with POSCO International, committing Rs 100 cr over three years to build a home and kitchen appliances retail footprint of around 100 stores by 2027. Separately, nutrition D2C The Func. Lab raised $1.5M and luxury commerce player The Capitalist Ventures raised Rs 10 cr.
What happened
Daewoo (EBG Group) · EBG Group signs Daewoo brand licensing with POSCO, committing Rs 100 cr over three years and ~100 stores by 2027 in home appliances. Also:
Key facts
- Rs 100 cr investment
- ~100 stores by 2027
- 70% of home & kitchen appliances segment
- $1.5M seed (The Func. Lab)
- Rs 10 cr seed (The Capitalist Ventures)
- Rs 150 cr (Incuspaze)
Why this matters
Daewoo's re-entry via a POSCO brand-license model signals appetite for licensing and JV structures in Indian appliances retail—relevant for partnership or co-branding conversations.
What to watch
- First store openings and locations by Q1-Q2
- Product category mix (kitchen vs large appliances)
- Same-store sales and footfall data
- Additional capital raises beyond initial Rs 100 cr
- Pricing positioning vs LG/Samsung/Haier
- EBG signs manufacturing/OEM tie-ups for India-made Daewoo SKUs to control margins
- Anchor flagship stores in 2-3 metros before franchise push
- Build after-sales and service network as differentiator
- Online D2C and marketplace listings to complement physical footprint
- Competitor incumbents may respond with promo intensity in target tiers