Daewoo targets 100 India experience stores by 2027 with Rs 150 crore expansion plan
EBG Group has opened Daewoo’s first 3,200 sq. ft. experience store in Ghaziabad and plans to invest Rs 150 crore in localisation, omnichannel distribution and smart-home products as it targets about 100 stores nationwide by 2027.
What happened
EBG Group will invest Rs 150 crore to expand Daewoo appliances in India, opening its first 3,200 sq. ft. experience store in Ghaziabad and targeting around 100
Key facts
- Rs 150 crore investment
- 100 experience stores by 2027
- 3,200 sq. ft. flagship store
Why this matters
Daewoo’s shift from distribution to branded experience stores could create partnership opportunities in real estate, last-mile service, omnichannel technology and locally sourced smart-home products.
What to watch
- Number of stores opened by end-2025 and whether the pace is consistent with reaching roughly 100 by 2027.
- Disclosure of franchisee agreements, mall leases, dealer partnerships or shop-in-shop rollouts.
- Announcements of Indian manufacturing, assembly or component-sourcing partners and the share of locally made products.
- Average store size and format mix; a move below flagship scale would indicate an asset-light expansion model.
- Category focus in new launches, especially connected appliances, air conditioners and televisions.
- Service-network expansion, installation turnaround times and warranty policies, which will determine repeat purchase credibility.
- Competitive responses from LG, Samsung, Haier, Voltas, Godrej and Reliance Digital/Croma in the same catchments.
- Evidence that experience stores generate online orders and dealer demand rather than cannibalising existing distribution.
- Announce city-by-city rollout milestones, likely beginning with NCR, Uttar Pradesh, Punjab, Haryana, Maharashtra and southern metro markets.
- Build a franchise, dealer or shop-in-shop program to reach the 100-store target without funding every location directly.
- Expand local sourcing or assembly partnerships for refrigerators, air conditioners, washing machines, TVs and small appliances.
- Launch bundled smart-home demonstrations, extended warranties, installation and service packages to differentiate from price-led appliance retailers.
- Integrate store inventory, online ordering, service booking and lead capture into an omnichannel platform.
- Use the Ghaziabad flagship as a testing site for category mix, financing offers and customer-service economics before standardising the store model.