EBG Group opens Daewoo’s first India Experience Store in Ghaziabad
The 3,200 sq ft Daewoo Experience Store in Indirapuram marks the brand’s India retail debut. EBG Group plans to open about 100 stores nationwide by 2027, backed by a ₹150 crore investment in product development, manufacturing, distribution and retail expansion.
What happened
EBG Group opened India’s first Daewoo Experience Store in Ghaziabad and plans about 100 stores nationwide by 2027. It will invest ₹150 crore in local product
Key facts
- 3,200 sq. ft.
- ₹150 crore
- approximately 100 Daewoo Experience Stores
- by 2027
Why this matters
EBG Group’s Daewoo rollout positions the company as a potential channel, manufacturing and distribution partner for consumer-durables brands seeking India scale.
What to watch
- Number and geography of stores opened by the next 12 months versus the 100-store-by-2027 target.
- Whether new outlets are company-operated, franchised, or shop-in-shop formats.
- Announcements on Indian manufacturing, assembly, warehouses, service centers or spare-parts hubs.
- Launch of category-specific hero products, pricing, financing schemes and warranty terms.
- Customer reviews and service turnaround indicators from the Ghaziabad/NCR launch market.
- Distribution agreements with national electronics chains, regional dealers or e-commerce platforms.
- Open additional NCR locations and establish a regional store cluster before entering distant markets.
- Add dealer, multi-brand retail and e-commerce partnerships to support store-led discovery with broader fulfilment.
- Use launch-period discounts, consumer finance, exchange offers and extended warranties to accelerate trial and conversion.
- Build visible installation, repair and spare-parts capabilities, since service quality will determine repeat purchases and brand trust.
- Localize product assortments and potentially expand domestic assembly/manufacturing to protect pricing and improve replenishment.