Green Gold launches Chhota Bheem Cafe, plans 50 outlets with EBG Group
The Chhota Bheem maker debuts a children's wellness dining and entertainment format, partnering franchise operator EBG Group. Phase 1 targets 25 cafes backed by ₹50 crore investment, with another 25 outlets slated to follow over the next few months.
What happened
Green Gold Animation, maker of Chhota Bheem, has launched its first Chhota Bheem Cafe, a children's wellness dining and entertainment format. Partnering
Key facts
- 25 cafes phase 1
- ₹50 crore investment
- another 25 outlets phase 2
Why this matters
The EBG franchise partnership shows Green Gold prefers asset-light IP licensing over owned operations, opening potential for similar character-driven F&B or entertainment JV deals.
What to watch
- Number of cafes actually operational vs 25 target within 'next few months'
- Same-store footfall and average ticket size disclosures
- Additional franchise/co-investment announcements beyond ₹50 crore
- Competing kids-entertainment F&B entrants or copycat IP formats
- Any store closures or relocations signaling unit-economics stress
- EBG secures anchor mall and high-street leases in metros with strong family traffic
- Green Gold layers merchandise, birthday-party bookings, and ticketed events to lift per-visit spend
- Cross-promotion tie-ins with Chhota Bheem content, OTT, and toy licensees to drive trial
- Menu standardization and central-kitchen setup to protect margins across outlets
- Recruitment of F&B operating talent given Green Gold's media-not-restaurant DNA