DailyObjects in talks for ₹350 crore funding round at ~₹1,000 crore valuation

The lifestyle-tech accessories brand is reportedly in discussions with Xponentia Capital and Anicut Capital for a proposed ₹350 crore round. DailyObjects plans to use primary capital to widen its product range and distribution footprint, building on 250+ retail spaces across 85+ cities.

— Source publishedMon, 21 Sept, 2026, 11:00 IST·First seen Mon, 21 Sept, 2026, 11:08 IST·Source Mint

What happened

DailyObjects is in talks to raise ₹350 crore from Xponentia Capital and Anicut Capital at an expected ₹1,000 crore valuation. Primary proceeds would expand

Key facts

  • ₹350 crore proposed funding round
  • ~₹1,000 crore expected valuation
  • 250+ retail spaces
  • 85+ cities
  • FY25 operating income ₹110.3 crore versus ₹84.4 crore FY24

What changed

DailyObjects is in talks to raise ₹350 crore from Xponentia Capital and Anicut Capital at an expected ₹1,000 crore valuation. Primary proceeds would expand products and distribution; the lifestyle-tech brand operates 250+ retail spaces across 85+ Indian cities.

Why this matters

DailyObjects’ proposed ₹350 crore raise could intensify competition in lifestyle accessories by funding a broader assortment and faster expansion beyond its 250+ retail spaces.

What to watch

  • Formal funding announcement, final amount, investor mix and valuation versus the reported ₹1,000 crore target.
  • Whether capital is predominantly primary growth capital or includes a meaningful secondary component.
  • Store-count targets, format mix and evidence of expansion beyond the current 85-plus cities.
  • New category launches and the share of revenue coming from non-phone-accessory products.
  • Signals on offline unit economics: same-store sales, payback period, gross margin, inventory turns and discount intensity.

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