De Beers targets 10-12% India growth as natural diamond prices stabilise
Natural diamond prices are 20-30% below post-pandemic highs, according to De Beers. The company is betting on festive demand and younger buyers to support 10-12% India growth in FY27, even as Chinese luxury demand remains weak.
What happened
De Beers says natural diamond prices have stabilised after a 20-30% correction and is targeting 10-12% India growth in FY27. It views India’s expanding, younger
Key facts
- Natural diamond prices down 20-30% from post-pandemic highs
- De Beers targets 10-12% growth in India in FY27
- India natural diamond jewellery market estimated at $10 billion
- India represented about 15% of global natural diamond jewellery market in 2025-26
- India market valued at Rs 785 billion in 2024 and projected to reach about Rs 1.52 trillion by 2030
- Market forecast CAGR: 12% through 2030
- Gen Z accounts for 51% and millennials 35% of market value
- Wedding segment accounts for 29% of market value
Why this matters
India’s expanding younger luxury consumer base makes local retail, digital and distribution partnerships more strategically attractive as natural diamonds seek growth beyond China.