Decathlon targets Rs 1,000 crore running business in four years, 200 stores by 2030
Decathlon Sports India, which posted slightly above double-digit sales growth in FY25, plans to more than double its running business from under Rs 500 crore through Kiprun launches. The retailer also plans over six new outlets next quarter and has earmarked €100 million for Indian manufacturing.
What happened
Decathlon Sports India · Decathlon India reports slightly above double-digit sales growth, plans to double running revenue to over Rs 1,000 crore in four years
Key facts
- FY25 revenue: Rs 4,133.10 crore
- Running sports business: under Rs 500 crore currently
- Running sports revenue target: over Rs 1,000 crore
- Current stores: 132
- Store target: 200 by 2030
- More than six new outlets planned next quarter
- India manufacturing investment: 100 million euros
- 50% of quantities sold in Indian stores are Made in India
- 35 Kiprun running products launching this year
- 17 high-performance running shoes
- India hosted about 2,000 running events in 2025, versus 500-600 in 2018
Why this matters
Kiprun-led running expansion, six-plus near-term store openings and localized manufacturing investment make Decathlon a stronger potential partner, supplier customer or competitive threat across India’s activewear ecosystem.
What to watch
- Quarterly comparable-sales growth and the contribution of running to total India revenue.
- Number, format and city mix of new store openings versus the 200-store-by-2030 run rate.
- Kiprun footwear availability, new product launches and evidence of local manufacturing.
- Gross-margin movement, discount intensity and inventory turns in running footwear and apparel.
- Participation growth in road races, running clubs and fitness events across tier-2 cities.
- Competitor pricing, store expansion and athlete-marketing activity in India's performance-running market.
- Progress on manufacturing-site commitments, supplier partnerships and domestic sourcing share.
- Expand Kiprun footwear and apparel assortments across entry, performance and race-day price tiers.
- Open more than six stores in the next quarter, likely combining large-format outlets with city-edge or mall-based formats.
- Use the planned €100 million Indian manufacturing investment to localize footwear, apparel and equipment sourcing and reduce lead times.
- Build running-community demand through store-led clubs, race partnerships, coaching content, gait assessment and trial events.
- Increase omnichannel fulfillment from stores to support cities where a full Decathlon outlet is not yet viable.
- Prioritize running-category merchandising and inventory depth ahead of key race seasons and festival-led consumer demand.