Ferrari to stage its first Universo Ferrari exhibition in India from 17 October
Ferrari will bring Universo Ferrari to Yashobhoomi in New Delhi from 17 October to 1 November 2026, with public access beginning 19 October. The showcase will span current supercars, heritage models, racing technology and EV concepts.
What happened
Ferrari will hold its first Universo Ferrari exhibition in India at Yashobhoomi, New Delhi, from 17 October to 1 November 2026. Public entry begins 19 October,
Key facts
- 17 October 2026
- 1 November 2026
- 19 October 2026
- 5th edition
- 849 Testarossa
What changed
Ferrari will hold its first Universo Ferrari exhibition in India at Yashobhoomi, New Delhi, from 17 October to 1 November 2026. Public entry begins 19 October, featuring current supercars, heritage vehicles, racing technology and electric-vehicle concepts.
Why this matters
Ferrari’s first Universo Ferrari in India turns New Delhi into a high-impact luxury retail theatre, underscoring how immersive, appointment-driven experiences can deepen affinity beyond the showroom floor.
What to watch
- Attendance mix between public enthusiasts, existing owners and verified high-net-worth prospects.
- Number of qualified leads, reservations and personalization consultations generated during and within 90 days of the exhibition.
- Demand signals for electrified concepts versus internal-combustion heritage and current supercar models.
- Announcements of new Ferrari retail, service, charging or customer-experience investments in India.
- Competitive responses from Lamborghini, Porsche, McLaren, Mercedes-AMG and Bentley in India.