FirstCry's Intellitots stalls at 436 preschools, far from 1,000-school target set in 2019

Six years after launch, FirstCry's preschool arm Intellitots operates 436 centres across 190 cities with 23,000 students in FY26, contributing under 1% of parent Brainbees' ₹8,500 crore revenue. Kidzee (1.8M enrolments) and EuroKids (1M) continue to dominate the format.

— Source publishedWed, 3 Jun, 2026, 21:21 IST·First seen Thu, 4 Jun, 2026, 11:23 IST·Source Mint

What happened

FirstCry's preschool arm Intellitots, launched in 2019 with a 1,000-school target, runs only 436 preschools across 190 cities and contributes under 1% of parent

Key facts

  • 436 preschools
  • 190 cities
  • 23,000 students FY26
  • 55,000 since inception
  • ₹47 crore Intellitots revenue
  • ₹8,500 crore Brainbees revenue
  • 52% stake in Globalbees
  • 1.8 million Kidzee enrolment
  • 1 million EuroKids enrolment

Why this matters

Intellitots' stalled scale and weak parent contribution make it a candidate for divestiture, JV with an established chain, or roll-up acquisition of regional preschool networks to leapfrog organic build-out.