Flipkart pilots Eat food delivery in Bengaluru and launches standalone Minutes app
Flipkart is testing its Eat food-delivery service with Bengaluru employees through ONDC, ahead of a broader city rollout. The company has also introduced Minutes as a standalone quick-commerce app, aiming to increase customer frequency before the festive season.
What happened
Flipkart is piloting Eat food delivery with Bengaluru employees via ONDC and plans a consumer launch after 15 September. It has also launched Minutes as a
Key facts
- Employee rollout expected by 15 September
- Flipkart and Myntra accounted for 35% of ecommerce-platform MAUs in CY25 and CY26 year-to-date
- Flipkart and Myntra MAU share was 39% in CY23 and CY24
- Flipkart and Myntra MAU share was 38% in CY22
- Quick-commerce apps accounted for 16% of MAUs in CY26 year-to-date
- Around 80% of quick-commerce GMV comes from eight cities
Why this matters
Flipkart’s move broadens its local-commerce footprint and may increase the strategic value of partnerships or acquisitions in hyperlocal logistics, restaurant supply, dark-store operations and ONDC-enabled capabilities.
What to watch
- Public consumer launch date, serviceable Bengaluru zones and stated delivery-time promise for Eat.
- Whether Eat remains ONDC-only or begins direct restaurant, rider and merchant acquisition.
- Minutes app download velocity, repeat-order indicators, assortment depth and expansion beyond Bengaluru.
- Discount intensity, free-delivery thresholds and membership benefits relative to Blinkit, Zepto, Swiggy Instamart and Zomato-owned services.
- Walmart or Flipkart disclosures indicating higher quick-commerce capex, dark-store additions or changes in unit economics.
- Festive-season evidence that Minutes orders create incremental demand rather than cannibalizing Flipkart marketplace orders.
- Expand Eat from employee testing to selected Bengaluru pin codes, likely with introductory free-delivery or wallet incentives.
- Bundle Minutes offers, loyalty benefits and delivery subscriptions with Flipkart's core app and festive-season campaigns.
- Add more dark-store coverage, private-label essentials and faster-delivery SKU assortment in major metros.
- Use ONDC restaurant supply initially while evaluating whether proprietary merchant onboarding and delivery capacity are needed.
- Increase cross-category merchandising, such as food-order coupons for Minutes and marketplace purchases.