FSSAI asks Blinkit to explain consumer illness linked to curd order
India's food regulator has demanded an Action Taken Report from Blinkit under FSS Act provisions after a consumer fell ill from curd delivered via the platform. The notice cites repeated complaints of unhygienic food, raising compliance and trust risks for the quick-commerce category amid intensifying scrutiny of perishables handling.
FSSAI has sought an explanation from Blinkit after a consumer reportedly fell ill from curd ordered on the platform, citing repeated complaints of unhygienic food. The regulator demanded an Action Taken Report under FSS Act provisions.
Why this matters
The regulatory probe lands as Blinkit aggressively scales, claiming 50% quick-commerce share, ₹180 Bn quarterly NOV, and an 80,000-SKU NCR assortment, amplifying perishables handling risk at scale.
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