FSSAI cracks down on 8 food brands over misleading 'healthy', 'vegan' label claims
FSSAI issued notices to eight packaged food companies including Emami Healthy & Tasty, Plan B, Neuherbs and Troovy for using terms like 'healthy', 'vegan' and 'zero maida' in brand names and labels in violation of the Food Safety and Standards Act.
What happened
FSSAI issued notices to eight food companies including Emami Healthy & Tasty, Plan B, Neuherbs and Troovy for misleading 'healthy', 'vegan' and 'zero maida'
Key facts
- 8 companies
Why this matters
Targets in the better-for-you packaged foods space may see valuations soften as regulatory overhang pressures founders, opening a window for opportunistic acquisitions of compliant challenger brands.