FSSAI slaps show-cause notices on Kubera Foods, Lotte India over misleading label claims
FSSAI has issued show-cause notices to Kubera Foods and Lotte India for label claims like '100% natural', 'no preservatives' and '100% vegetarian' that contradict actual ingredient lists (including additives INS 282 and INS 110). Both firms must respond within 7 days under the FSSAI Act 2006.
What happened
FSSAI issued show-cause notices to Kubera Foods and Lotte India for misleading packaged-food label claims like '100% natural', 'no preservatives' and '100%
Key facts
- INS 282
- INS 110
- 7 days
- FSSAI Act 2006
Why this matters
Tighten label-compliance diligence and warranties in any packaged-foods deal, as show-cause notices over misleading claims can surface as remediation costs and brand-value impairment post-close.
What to watch
- FSSAI public statement or order after the 7-day deadline
- Any product recall or delisting notice from major retail chains
- Additional show-cause notices issued to other brands (cascade signal)
- Court filing or formal dispute by either firm
- Revised on-pack claims appearing at retail as evidence of compliance
- Kubera and Lotte India file compliance responses and begin label reformulation within the 7-day window
- Legal and regulatory-affairs teams across mid-tier packaged-food brands conduct pre-emptive label claim audits
- Retail buyers request updated label certifications before renewing shelf commitments
- Consumer-advocacy groups amplify the 'misleading natural claims' narrative on social/press