FSSAI tells Dabur to halt sales of products carrying ‘100 per cent’ claims

FSSAI has directed Dabur India to stop selling identified food products, including honey, oils, ghee and coconut offerings, over allegedly misleading ‘100 per cent’ labelling claims. The regulator also flagged organic-logo use on select products and sought a corrective-action report within 15 days.

— Source publishedTue, 4 Aug, 2026, 08:14 IST·First seen Tue, 4 Aug, 2026, 08:45 IST·Source Business Today · Latest

What happened

FSSAI directed Dabur India to stop selling identified food products carrying allegedly misleading “100 per cent” claims, including honey, oils, ghee and coconut

Key facts

  • 100 per cent
  • 15 days
  • 2018

Why this matters

Treat the action as a diligence flag on regulatory controls and claims substantiation, particularly for food, organic and purity-positioned brands that may carry contingent packaging and reputational liabilities.

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