Generali Central Life Insurance pairs AI-led personalisation with agency-led trust

CEO Alok Rungta says Generali Central Life Insurance will use AI for tailored discovery and recommendations while retaining human advisers and physical presence for customer trust—signalling a hybrid insurance-distribution strategy.

— Source publishedThu, 24 Sept, 2026, 12:58 IST·First seen Thu, 24 Sept, 2026, 13:52 IST·Source ET BrandEquity

What happened

Generali Central Life Insurance CEO Alok Rungta said AI can enable individualised insurance recommendations, but human interaction and physical presence remain

Key facts

  • 20%
  • 30%
  • 2000
  • seventh edition

Why this matters

Use AI to improve insurance discovery and recommendations while preserving adviser-led service and physical touchpoints where trust drives conversion.

What to watch

  • Announcement of an AI-enabled adviser portal, copilot or next-best-action platform.
  • Evidence of CRM/data-platform partnerships or investments in customer identity resolution.
  • Changes in agent compensation that reward digital lead follow-up, renewals and cross-selling.
  • Reported improvement in conversion, turnaround time, policy persistency or adviser cases handled per day.
  • Regulatory guidance on AI use, customer data, suitability and explainability in Indian life insurance.

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