Gillette India's Venus posts 20%+ annual growth as women's grooming category accelerates
Venus, Gillette India's women's grooming brand, is expanding over 20% annually with sales up 1.5x and profit doubling over five years. The company is scaling influencer-led marketing and broadening the portfolio from entry-level Simply Venus to premium SKUs to capture rising demand.
What happened
Gillette India's Venus women's grooming brand is growing over 20% annually and contributes double-digit share to the grooming portfolio. The company is
Key facts
- 20% annual growth in Venus
- 1.5x sales growth over 5 years
- profit doubled over 5 years
Why this matters
Accelerating women's grooming demand and Venus's premiumization runway make adjacent women's personal care assets or influencer-native D2C brands logical bolt-on targets.