H&M India bets on co-creation, hits 71 stores with Jodhpur debut as it eyes 100% sustainable sourcing by 2030
Director Helena Kuylenstierna lays out H&M's decade-in-India playbook: 3 new stores this year taking the count to 71, deeper co-creation with Indian designers, a Stella McCartney drop, H&M Beauty push, and 90% sustainable sourcing today scaling to 100% by 2030.
What happened
H&M India director Helena Kuylenstierna details the retailer's decade-in-India strategy: 71 stores, co-creation with Indian designers and influencers, Stella
Key facts
- 71 stores
- 3 new stores this year
- 70th store in Jodhpur
- 95% website reach
- ₹2,299 starting price
- 90% recycled/organic/certified
- 100% by 2030
Why this matters
H&M's deepening co-creation with Indian designers and Beauty push opens white space for partnership, licensing, or acquisition plays across local design houses and sustainable supply-chain vendors.