Myntra's 24th EORS goes quick-commerce: 6M+ styles, 30-min M-Now delivery across 11 cities

Myntra's End of Reason Sale (May 29) scales to 6M+ styles from 15,000 emerging brands, with 5,000 debuting on EORS and 100+ new launches including Kate Spade and Chloe. M-Now layers 30-minute delivery via 90+ dark stores across 11 cities, signaling EORS's pivot from discount blitz to omni-channel speed play.

— Filed Fri, 29 May, 2026, 12:46 IST · Source ET Small Business · Updated

Myntra launches 24th End of Reason Sale on May 29 with 6M+ styles from thousands of brands, 5,000 debut emerging brands, 100+ new launches including Kate Spade and Chloe, and 30-minute M-Now delivery across 11 cities via 90+ dark stores.