Myntra's 24th EORS goes quick-commerce: 6M+ styles, 30-min M-Now delivery across 11 cities
Myntra's End of Reason Sale (May 29) scales to 6M+ styles from 15,000 emerging brands, with 5,000 debuting on EORS and 100+ new launches including Kate Spade and Chloe. M-Now layers 30-minute delivery via 90+ dark stores across 11 cities, signaling EORS's pivot from discount blitz to omni-channel speed play.
What happened
Myntra launches 24th End of Reason Sale on May 29 with 6M+ styles from thousands of brands, 5,000 debut emerging brands, 100+ new launches including Kate Spade
Key facts
- 24th edition
- 6 million+ styles
- 15,000 emerging brands
- 5,000 EORS debut
- 13 lakh styles
- 2.25 lakh+ beauty styles
- 100+ new brands
- 700K+ FWD styles
- 90+ dark stores
- 1 lakh+ M-Now styles
- 11 cities
- 30 minutes delivery
- Rs 9 Insider access
- Rs 19 VIP access
- 6 million shopper creators
- 12 million content pieces
Why this matters
The 5,000 new brands and Kate Spade/Chloe debuts signal Myntra is consolidating premium and emerging-brand supply ahead of rivals, tightening the window for Ajio or Nykaa Fashion to lock exclusive partnerships.