Himadri targets full Birla Tyres utilisation and 70% export mix
Himadri Speciality Chemical plans to lift Birla Tyres capacity utilisation from 15–20% to 100% within four years, focusing on off-the-road and off-highway tyres. It aims to export over 70% of output, add about 400 SKUs and commission a passenger-car radial tyre facility in Balasore by 2028.
What happened
Himadri plans to fully utilise Birla Tyres’ capacity within four years, pivoting toward OTR and off-highway tyres for agriculture and mining. It targets over
Key facts
- Capacity utilisation to rise from 15-20% to 100% over four years
- Installed capacity: around 400 tonnes per day
- More than 70% of OTR and OHT production targeted for exports
- Around 400 new SKUs planned
- PCR tyre facility targeted for commissioning in 2028
What changed
Himadri plans to fully utilise Birla Tyres’ capacity within four years, pivoting toward OTR and off-highway tyres for agriculture and mining. It targets over 70% exports, 400 new SKUs and ₹3,000 crore tyre revenue, with a Balasore PCR plant due in 2028.
Why this matters
The four-year utilisation ramp and ₹3,000 crore tyre-revenue target create significant growth upside, but execution risk remains high given the ambition to shift more than 70% of output into exports.
What to watch
- Quarterly Birla Tyres capacity-utilisation progression from the current 15–20% base.
- Export share, export realisations and the number of active overseas distributors or country markets.
- Evidence of repeat orders, warranty claims and receivable days as product volumes scale.
- SKU launch cadence and mix shift toward higher-margin OTR/off-highway products.
- Capex timing, funding structure and commissioning milestones for the Balasore PCR facility targeted for 2028.