Hisense opens Gurugram HQ and experience store as it targets India’s premium TV market
Hisense India has opened a headquarters and experiential store in Gurugram, using the format to showcase large-screen Mini-LED TVs. The brand plans Diwali RGB promotions across 500-plus display zones and is locally manufacturing through Dixon in Tirupati and BPL in Hyderabad.
What happened
Hisense India opened its headquarters and experiential store in Gurugram, targeting premium large-screen TVs. It plans Diwali RGB promotions across 500-plus
Key facts
- 55-inch
- 65-inch
- 75-inch and above
- Rs 80,000 starting price for 75-inch models
- 100-inch Mini-LED model
- more than 500 RGB display zones
- 5.1-channel speaker system
Why this matters
Hisense’s use of Dixon and BPL for local manufacturing highlights India’s value as a partnership-led market, making retail, distribution, and component alliances potential routes to scale in premium consumer electronics.
What to watch
- Diwali sell-through and inventory replenishment rates across the 500-plus display zones.
- Further 75-inch price cuts, financing offers or dealer-margin increases from Samsung, LG, TCL and Xiaomi.
- New Hisense experience-store openings, modern-trade placements or regional distributor appointments.
- Evidence of expanded output, new models or component localization at Dixon Tirupati and BPL Hyderabad.
- Growth in Mini-LED assortment and sub-Rs100,000 75-inch television launches.
- Expand experience-led stores or shop-in-shop demonstrations in Delhi-NCR, Mumbai, Bengaluru and Hyderabad.
- Increase dealer display incentives and promoter training for Mini-LED and 75-inch models before Diwali.
- Use local manufacturing capacity to launch India-specific premium SKUs and aggressive festive bundles.
- Pair large-screen TVs with EMI, installation, extended-warranty and soundbar offers to lower premium purchase barriers.