Samsung opens second Business Experience Studio in Gurugram, deepens India enterprise push
Samsung launched its second Business Experience Studio in Gurugram, showcasing AI-powered displays and Knox-secured enterprise solutions targeting retail, banking and hospitality. The move ties to its India manufacturing and localisation strategy, with reach across Mumbai, Noida, Chennai and Bengaluru.
What happened
Samsung opened its second Business Experience Studio in Gurugram, showcasing AI-powered displays and secure enterprise solutions for sectors including retail,
Why this matters
Tied to local manufacturing and a multi-city footprint across Mumbai, Noida, Chennai and Bengaluru, this expansion strengthens Samsung's B2B channel position and partnership surface in India.
What to watch
- Announcement of a third or fourth studio location
- Enterprise B2B revenue disclosures or named anchor client wins
- Government/PLI incentive tie-ins to localized enterprise display production
- Competitive response from LG, Lenovo or Chinese OEMs in Indian B2B displays
- Hiring surge for enterprise sales/solutions roles in India
- Bundle Knox + AI displays into vertical-specific solution packages for retail/banking/hospitality
- Sign system-integrator and channel-partner alliances to scale enterprise distribution
- Leverage India manufacturing for localized pricing and Make-in-India tender eligibility
- Seed lighthouse deployments with marquee bank and retail chain reference accounts