Electronics Mart bets ₹120 cr on 20 new stores, pushes beyond Hyderabad on IT job-loss fears

With 60% of revenue tied to Hyderabad, Electronics Mart India is diversifying into Kolkata and NCR as AI-led tech layoffs threaten its core market. The ₹120 crore capex funds 20 stores this year — seven in Kolkata — targeting 15% revenue growth and a 20-25 stores/year cadence.

— Source publishedMon, 15 Jun, 2026, 11:18 IST·First seen Mon, 15 Jun, 2026, 11:27 IST·Source The Hindu BusinessLine

What happened

Electronics Mart India is diversifying beyond Hyderabad, where it earns 60% of revenue, citing AI-led IT job-loss risks. It will invest ₹120 crore to add 20

Key facts

  • 220 stores
  • 60% revenue from Hyderabad
  • ₹120 crore capex
  • 20 new stores FY
  • 15% revenue growth
  • 20-25 stores annually

Why this matters

Electronics Mart's eastward push signals appetite for regional consolidation — local Kolkata and NCR electronics chains become more interesting as tuck-in targets or defensive partners over the next 12-18 months.