India’s entertainment and media market is projected to reach $36.7B by 2030

PwC India forecasts the sector will grow from $25.7 billion in 2025 to $36.7 billion by 2030, outpacing global growth. Internet advertising, OTT and gaming are expected to lead, while premium cinema, live events and hospitality experiences gain consumer spend.

— Source publishedThu, 27 Aug, 2026, 21:35 IST·First seen Thu, 27 Aug, 2026, 21:39 IST·Source BL · Consumer & Economy

What happened

PwC India · PwC forecasts India’s entertainment and media market will reach $36.7 billion by 2030, led by internet advertising, OTT and gaming. The report

Key facts

  • India entertainment and media market: $25.7 billion in 2025 to $36.7 billion by 2030
  • Sector CAGR: 7.4% through 2030
  • Global industry growth rate: 4%
  • Internet advertising: $7.5 billion in 2025 to $14.3 billion by 2030; 13.9% CAGR
  • OTT video: $3.6 billion by 2030
  • Video games and e-sports: $1.5 billion in 2025 to $2.6 billion by 2030; 11.3% CAGR
  • Traditional TV: $7.2 billion in 2025 to $7.5 billion by 2030
  • Newspapers: $3 billion in 2025 to $3.5 billion by 2030

Why this matters

Corporate development teams should evaluate partnerships or acquisitions in retail media, gaming, event platforms and hospitality-experience assets to capture growth across India’s expanding entertainment economy.

What to watch

  • Annual growth in Indian internet advertising and retailer-owned media revenue.
  • OTT subscription, ad-supported streaming and connected-TV adoption trends.
  • Gaming and e-sports spending, especially in-app purchases, hardware and tournament attendance.
  • Mall footfall and tenant sales during cinema releases, concert seasons and sports events.
  • Consumer discretionary-spend surveys showing substitution between experiences and goods.
  • Brand-budget reallocations from open-web/social advertising to commerce-media networks.
  • Build retail-media products around first-party purchase data, sponsored listings, shoppable video and campaign measurement.
  • Test entertainment-linked promotions with OTT, gaming, cinema, concerts and food-delivery partners to acquire younger consumers.
  • Prioritize stores and pop-ups near malls, transit hubs and live-event districts; align inventory and staffing to event calendars.
  • Use loyalty programs to convert entertainment spend into retail rewards, especially for fashion, beauty, food, electronics and youth categories.
  • Monitor discretionary-wallet pressure among lower- and middle-income cohorts and protect entry-price assortments.

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