PwC sees India’s media and entertainment market reaching $36.7B by 2030
PwC India forecasts the country’s media and entertainment market will grow from $25.7 billion in 2025 to $36.7 billion by 2030, outpacing global growth. Internet advertising, OTT, gaming and data connectivity are expected to drive gains, alongside spending on premium experiences.
What happened
PwC India forecasts India’s media and entertainment market will reach $36.7 billion by 2030, led by digital advertising, OTT, gaming and connectivity. Premium
Key facts
- India media and entertainment market: $25.7 billion in 2025 to $36.7 billion by 2030
- Overall CAGR: 7.4% versus 4% globally
- Internet advertising: $7.5 billion to $14.3 billion; 13.9% CAGR
- OTT: $2.2 billion to $3.6 billion; 10.2% CAGR
- Gaming and e-sports: $1.5 billion to $2.6 billion; 11.3% CAGR
- Data connectivity: $36.5 billion to $58.6 billion; 9.9% CAGR
- TV revenue: $7.2 billion to $7.5 billion
- Newspaper revenue: $3 billion to $3.5 billion
Why this matters
The forecast strengthens the case for partnerships or acquisitions in Indian ad tech, content platforms, gaming and data-enabled entertainment businesses.
What to watch
- Quarterly growth in India digital advertising spend versus television and print ad spend.
- Ad-supported OTT adoption, connected-TV reach, subscription churn and average revenue per user.
- 5G/data-price trends and smartphone penetration beyond major metros.
- Retail-media revenue growth at large Indian marketplaces, quick-commerce platforms and organized retailers.
- Mall footfall, multiplex occupancy, concert and sports-event attendance, and tenant sales in destination centers.
- Gaming regulations, real-money gaming policy changes and advertising restrictions.
- Consumer discretionary-spend indicators, especially urban wage growth and inflation-adjusted household spending.
- Increase test budgets for connected TV, short-form video, gaming and creator-led commerce, using incrementality measurement rather than click-based attribution alone.
- Build or expand retail-media offerings around first-party shopper data, closed-loop conversion reporting and brand-funded promotions.
- Partner with OTT, telecom, gaming and live-event platforms for bundled loyalty benefits, shoppable content and location-based offers.
- Position stores in high-footfall entertainment districts as experience and fulfillment hubs; tailor food, beverage, beauty, fashion and impulse assortments to event calendars.
- Prepare for higher digital-media costs by strengthening customer-data capture, loyalty enrollment and repeat-purchase programs.