Indian luggage buyers pick waterproofing over USB ports; Mokobara, Assembly outscore VIP, Safari on satisfaction
PulseAI survey of 2,000 consumers finds 52% prioritize waterproofing, 51% lightweight, 44% spinner wheels — smart features rank low. VIP and Safari lead recall, but challengers Mokobara and Assembly outperform on satisfaction. Rs 4,001-8,000 is the strongest bracket; 45% willing to spend above Rs 8,000.
What happened
VIP Industries · PulseAI report finds Indian luggage buyers prioritize waterproofing, lightweight design and wheels over smart features. VIP and Safari lead
Key facts
- 68% travel every 2-3 months
- 40% aged 25-44 travel monthly
- 52% want waterproof
- 51% want lightweight
- 44% want spinner wheels
- 45% would spend above Rs 8,000
- Rs 4,001-8,000 strongest bracket
- 2,000 consumers surveyed
Why this matters
Incumbents VIP and Safari should evaluate acquiring or partnering with Mokobara or Assembly to close the satisfaction gap before challenger recall catches up to their brand awareness lead.