Innovist takes 2.62 lakh sq ft Gurugram warehouse on five-year lease
Onesto Labs, which operates Innovist brands Bare Anatomy, Chemist at Play and SunScoop, has leased 262,350 sq ft at Horizon Industrial Park in Gurugram. The five-year deal is estimated to carry a ₹47 crore rental outgo and adds distribution capacity for its beauty portfolio.
What happened
Onesto Labs, operator of Innovist beauty brands Bare Anatomy, Chemist at Play and SunScoop, leased 2.62 lakh sq ft at Horizon Industrial Park in Gurugram for
Key facts
- 2.62 lakh sq ft
- 262,349.51 sq ft
- 5 years
- 36-month lock-in
- ₹27.50 per sq ft per month
- ₹55 lakh monthly Phase-I rent
- ₹17.14 lakh monthly Phase-II rent
- ₹72.14 lakh total monthly rent
- 5% annual rent escalation
- ₹47 crore estimated five-year rental outgo
- ₹2.89 crore security deposit
- ₹4,000 crore reported L'Oréal acquisition value
Why this matters
Innovist’s expanded logistics footprint makes it a more capable omni-channel beauty platform and could improve its appeal for brand acquisitions, marketplace partnerships or strategic investment.
What to watch
- New Innovist distribution partnerships with Nykaa, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart or offline beauty chains.
- Evidence of faster delivery promises, higher SKU availability or expanded serviceable pincodes in North India.
- New store launches, marketplace assortment expansion or retail-distribution hiring.
- Further warehouse leases in Mumbai, Bengaluru, Hyderabad or other regional consumption hubs.
- Signs of elevated discounting, inventory clearance or delayed channel replenishment that indicate underutilized capacity.
- Add regional fulfilment spokes or 3PL capacity in west and south India as order volumes scale.
- Use the facility to consolidate inventory across Bare Anatomy, Chemist at Play and SunScoop, improving cross-brand bundling and demand planning.
- Expand listings and replenishment agreements with beauty retailers, marketplaces and quick-commerce platforms.
- Increase performance marketing and sale-event participation to fill warehouse capacity and lift repeat-order density.