CarTrade’s VAYA LIVE rollout could deepen its offline used-car marketplace push

Brokerages see CarTrade’s dealer partnerships, OLX monetisation and planned VAYA LIVE launch in four to six weeks as growth drivers. The company is also expanding into escrow, payments and logistics, with Citi and Nomura setting target prices of Rs 3,300 and Rs 3,340, respectively.

— Source publishedFri, 25 Sept, 2026, 07:00 IST·First seen Fri, 25 Sept, 2026, 07:36 IST·Source NDTV Profit

What happened

CarTrade Technologies · Brokerages highlighted CarTrade’s offline used-car dealer partnerships, OLX monetisation and VAYA LIVE launch as growth drivers,

Key facts

  • CarTrade target price: Rs 3,300 (Citi)
  • CarTrade target price: Rs 3,340 (Nomura)
  • VAYA LIVE rollout expected in 4-6 weeks
  • CarTrade revenue could at least double from FY26 levels
  • Vizhinjam Port accounted for 4% of Adani Ports domestic volumes in FY26
  • Vizhinjam volumes expected to double by FY31

Why this matters

CarTrade’s ecosystem build-out makes payments, escrow, inspection, financing and last-mile logistics providers potential partnership or acquisition targets to accelerate its offline marketplace strategy.

What to watch

  • Actual VAYA LIVE launch timing and initial city/dealer coverage.
  • Management disclosure of completed transactions, conversion rates, gross merchandise value and take rate.
  • Growth in paying dealers and evidence that OLX monetisation improves rather than cannibalises existing revenue.
  • Adoption of escrow/payments, including transaction success rates, disputes, cancellations and fraud losses.
  • Logistics and inspection costs per transaction, indicating whether the model can achieve operating leverage.
  • Competitive responses from Cars24, Spinny, OLX Autos-related channels, dealer networks and marketplace peers.
  • Launch VAYA LIVE in selected high-liquidity used-car markets before wider rollout.
  • Bundle OLX inventory, CarWale/CarTrade demand, dealer listings and offline inspection into a single purchase journey.
  • Use escrow and payment products to reduce fraud and improve conversion, then monetise through transaction fees or dealer subscriptions.
  • Build logistics, inspection, documentation and vehicle-transfer partnerships rather than owning all fulfilment capacity.
  • Prioritise high-frequency dealer cohorts and measure conversion from classified lead to completed transaction.