ITC Food Tech scales to 60+ cloud kitchens, targets 80+ by year-end across six cities
ITC's cloud-kitchen arm leverages Aashirvaad Soul, Sunfeast Baked and Master Chef Creations, with AOVs of Rs 400-900. It launched Sansho, acquired Prasuma, and is pushing omnichannel into corporate food courts, cafés and Delhi.
What happened
ITC Food Tech scales cloud-kitchen business with brands Aashirvaad Soul, Sunfeast Baked, and Master Chef Creations, running 60+ kitchens across five cities,
Key facts
- 60+ cloud kitchens
- 80+ kitchens by year-end
- AOV Rs 900 (Master Chef)
- Rs 400-450 (Aashirvaad)
- first kitchen 2020
- 5 corporate food courts
- <1-2% players exceed Rs 500 crore
Why this matters
The Prasuma acquisition and Sansho launch confirm ITC's appetite for inorganic food-tech growth, opening partnership or bolt-on M&A angles in adjacent frozen-foods, premium QSR brands and Tier-1 city kitchen networks.
What to watch
- Quarterly cloud-kitchen revenue and EBITDA disclosure in ITC food-tech segment
- Aggregator commission and take-rate changes from Swiggy/Zomato
- Prasuma integration milestones and frozen-foods cross-sell metrics
- New city launches beyond current six / tier-2 entry announcements
- AOV trend and repeat-order rates signaling premium demand durability
- Competitive moves from Rebel Foods, Curefoods and Zomato-owned brands
- Integrate Prasuma cold-chain and frozen distribution to feed both retail and cloud kitchens
- Deepen corporate food-court and cafe partnerships to reduce reliance on Swiggy/Zomato
- Push private ordering apps/D2C to improve take-rate and margin on Rs 400-900 AOV orders
- Expand premium brand Sansho footprint to test higher-margin niche demand
- Rationalize kitchen locations using order-density data before adding new cities