Kriti Sanon on Hyphen's feedback-led D2C playbook and her GIVA, Supply6 bets
As Chief Customer Officer of skincare brand Hyphen, Kriti Sanon details a consumer-feedback and reformulation model, citing input from 40-50 customers monthly and over 50% of revenue from repeat buyers. She also flags investments in GIVA and electrolyte brand Supply6, which recently drew Hindustan Unilever backing.
Kriti Sanon, Chief Customer Officer of skincare brand Hyphen, discusses building the D2C brand via consumer feedback and reformulation, plus her investments in GIVA and electrolyte brand Supply6, which recently attracted Hindustan Unilever investment.