Kwality Wall's, Magnum, Cornetto Shift to Full Dairy in India; Prices Cut Up to 30%
Magnum Ice Cream Company is reformulating its India portfolio from vegetable-fat frozen desserts to milk-based ice cream, slashing prices by up to 30% and adding local flavours. The $200M India business is accelerating capex toward a 1 million cabinet distribution target.
What happened
Kwality Wall’s · Magnum Ice Cream Company is transitioning Kwality Wall's, Magnum and Cornetto from vegetable-fat frozen desserts to full dairy ice cream in
Key facts
- 30% price cut
- $200 million India business
- 1 million cabinets target
- 1 cabinet per 350 people in Turkey
Why this matters
Magnum's dairy pivot resets the Indian frozen dessert category, opening M&A windows in regional dairy supply, cold-chain logistics, and tuck-in local flavour brands.