Kwality Wall's, Magnum, Cornetto Shift to Full Dairy in India; Prices Cut Up to 30%
Magnum Ice Cream Company is reformulating its India portfolio from vegetable-fat frozen desserts to milk-based ice cream, slashing prices by up to 30% and adding local flavours. The $200M India business is accelerating capex toward a 1 million cabinet distribution target.
Magnum Ice Cream Company is transitioning Kwality Wall's, Magnum and Cornetto from vegetable-fat frozen desserts to full dairy ice cream in India, cutting prices up to 30%, adding local flavours, and accelerating capital deployment to scale distribution.