Kwality Wall's goes all-dairy in 2025, slashes prices 30% to claw back share from Amul
Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavours, opening 8 factories and rolling out 1 million cold cabinets to chase India's $2B ice cream market growing 11%.
Magnum Ice Cream's CEO says Kwality Wall's will fully transition to dairy-based ice cream by next year, cutting prices up to 30%, adding local flavours, building factories and deploying a million cold cabinets across India to reclaim share from Amul.