Kwality Wall's goes all-dairy in 2025, slashes prices 30% to claw back share from Amul
Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based by next year, cutting prices up to 30%, adding local flavours, opening 8 factories and rolling out 1 million cold cabinets to chase India's $2B ice cream market growing 11%.
What happened
Kwality Wall’s · Magnum Ice Cream's CEO says Kwality Wall's will fully transition to dairy-based ice cream by next year, cutting prices up to 30%, adding local
Key facts
- $2 billion market
- $200 million India business
- 0.6 litres per capita
- 11% category growth
- 30% price cuts
- 1 million cold cabinets
- 61.9% stake
- 8 factories planned
Why this matters
The portfolio overhaul and factory buildout could trigger M&A activity around regional dairy suppliers and cold-chain logistics players as Kwality Wall's scales to match Amul's distribution footprint.