Magnum bets ₹900 cr on Pune GCC, scales to 4 factories as Maharashtra eyes ice cream hub status

Spun out of Unilever, Magnum Ice Cream is anchoring a ₹900-crore Global Capability Centre in Pune and a METSA HQ in Mumbai, quadrupling factories and rolling out 50,000 deep-freeze cabinets. Quick-commerce tie-ups with Blinkit, Zepto and Instamart underpin a premiumisation play despite an FY26 net loss of ₹385.6 crore.

— Source publishedFri, 29 May, 2026, 08:50 IST·First seen Fri, 29 May, 2026, 08:55 IST·Source The Hindu BusinessLine

What happened

The Magnum Ice Cream Company · Magnum Ice Cream, spun out of Unilever, is investing ₹900 crore in a Pune GCC and Mumbai METSA HQ, expanding from one to four

Key facts

  • ₹900 crore GCC investment
  • 500+ jobs
  • 1 to 4 factories
  • 50,000 deep-freeze cabinets
  • FY26 revenue ₹1,031 crore
  • FY26 net loss ₹385.6 crore
  • 11-14% organised market share
  • 35-40% super-premium stick share