Kwality Wall's goes all-dairy in 2025, slashes prices 30% to claw back share from Amul
Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling out 1 million cold cabinets to expand reach in a $2B Indian market growing 11% where per-capita consumption is just 0.6 litres.
What happened
Kwality Wall’s · Magnum Ice Cream's CEO says Kwality Wall's will fully transition to dairy-based ice cream next year, cutting prices up to 30%, adding local
Key facts
- $2 billion market
- 0.6 litres per capita
- 11% growth
- $200 million India business
- 61.9% stake
- 1 million cold cabinets
- 30% price cuts
Why this matters
A 1M-cabinet rollout plus local-flavor SKU expansion signals appetite for regional dairy supply tie-ups and cold-chain bolt-ons, opening a window for distribution partnerships or tuck-in acquisitions of niche Indian ice cream brands.