Kwality Wall's goes all-dairy in 2025, slashes prices 30% to claw back share from Amul
Magnum Ice Cream CEO Peter ter Kulve is reformulating Kwality Wall's entire portfolio to milk-based, cutting prices up to 30%, adding local flavours and rolling out 1 million cold cabinets to expand reach in a $2B Indian market growing 11% where per-capita consumption is just 0.6 litres.
Magnum Ice Cream's CEO says Kwality Wall's will fully transition to dairy-based ice cream next year, cutting prices up to 30%, adding local flavours, building factories and deploying a million cold cabinets across India to reclaim share from Amul.