L'Oreal to take majority stake in India's Innovist, pending regulatory nod
L'Oreal is set to acquire a majority stake in Indian beauty brand Innovist, signalling deeper global ambitions in India's fast-growing prestige and clean beauty market. The deal awaits regulatory approval and is expected to close soon.
What happened
L'Oreal plans to acquire a majority stake in Indian beauty company Innovist, pending regulatory approvals, with the deal expected to close soon.
Why this matters
L'Oreal's India bet pressures global and regional beauty majors to accelerate their own D2C acquisitions before quality assets in clean and prestige beauty get priced out.
Also reported by
- The Hindu BusinessLine — 1h after first sighting