Lightbox-Backed Nua In Talks To Raise $25 Mn Series C Led By Peak XV
D2C women's hygiene brand Nua is negotiating a $20-25 Mn (₹189-236 Cr) Series C led by Peak XV, with existing backers Mirabilis and Kae Capital participating. Lightbox holds 42.2%. Nua sells across its own site, Amazon, Flipkart and Zepto to 15 lakh customers in a femtech market growing at 15.7% CAGR.
What happened
D2C femtech brand Nua is in talks to raise $20-25 Mn Series C led by Peak XV, with existing investors Mirabilis and Kae Capital. Nua sells women's hygiene
Key facts
- $20-25 Mn Series C
- ₹189-236 Cr
- Lightbox 42.2% stake
- cofounder 22% stake
- Kae Capital 7%
- Mirabilis 6.3%
- 15 Lakh customers
- femtech market 15.7% CAGR
- $5.5 Bn by 2034
Why this matters
Nua's late-stage raise and 15 lakh-customer base position it as a potential consolidation anchor or acquisition target in India's fragmented women's hygiene category.
What to watch
- Official round close announcement and final valuation/ticket size
- Lightbox secondary exit or continued participation signal
- Customer count growth past 15 lakh and repeat-purchase rate disclosures
- Margin/burn data leaking via filings (MCA) signaling profitability timeline
- New category launches or marketplace channel mix shifts
- Nua scales SKU breadth beyond pads/intimate care into supplements and wellness to justify femtech multiple
- Increased spend on quick-commerce (Zepto/Instamart) for impulse repeat purchase and AOV lift
- Peak XV likely pushes for stronger CAC discipline and retention metrics pre-close
- Competitors (Sirona, Carmesi, Pee Safe) accelerate fundraising or marketing to defend shelf share
Also reported by
- Inc42 — Same time