Lululemon to open first India store in New Delhi this autumn via Tata CLiQ franchise
Athleisure major lululemon enters India in autumn 2025 with a debut store at DLF Promenade, New Delhi, under a franchise deal with Tata CLiQ. The partner will also retail the brand online across its Luxury and Fashion platforms, marking lululemon's push into a new high-growth market.
What happened
Lululemon · Athleisure brand lululemon will enter India this autumn with its first store at New Delhi's DLF Promenade via a franchise agreement with Tata CLiQ,
Key facts
- 30+ markets
Why this matters
The Tata CLiQ franchise structure signals a low-commitment, partner-dependent India strategy worth monitoring for future direct-ownership conversion if the market scales.
What to watch
- Second-store or city announcement within 6-9 months
- DLF Promenade footfall and sell-through commentary
- Localized pricing vs global MSRP and import-duty pass-through
- Online GMV disclosures from Tata CLiQ platforms
- Competitor premium-line launches or price cuts
- Tata CLiQ ramps Luxury/Fashion platform SKUs and localized sizing pre-launch
- Competitors (Nike, Adidas, Puma, local Blissclub/Kica) intensify premium-women athleisure marketing
- lululemon seeds community events, yoga/run clubs in Delhi-NCR to build brand pull
- Real-estate scouting for tier-1 metro second-store sites