Lululemon enters India with first store at DLF Promenade, New Delhi via Tata CLiQ
Athleisure giant Lululemon will open its debut India store this autumn 2025 at DLF Promenade, New Delhi, through a franchise partnership with Tata CLiQ. The tie-up also brings the brand to Tata CLiQ Luxury and Fashion platforms, extending its footprint beyond 30+ markets worldwide.
What happened
Lululemon will open its first India store at DLF Promenade, New Delhi this autumn via a franchise partnership with Tata CLiQ, which will also list the brand on
Key facts
- 30+ markets worldwide
Why this matters
The Tata CLiQ franchise partnership signals Lululemon's preference for local partners over wholly-owned entry, a template worth watching as it validates JV structures for scaling across South Asian premium retail.
What to watch
- Second store location announcement
- India-specific pricing vs global (import duty pass-through)
- Tata CLiQ Luxury GMV disclosures mentioning Lululemon
- Competitor promotional intensity in Q4 2025 festive season
- Franchise partner commentary on India expansion timeline
- Watch Tata CLiQ Luxury onboarding of full Lululemon SKU range and India-specific pricing
- Expect 2-4 additional flagship announcements in Mumbai/Bengaluru within 12 months if Delhi store performs
- Localized marketing via yoga/wellness community partnerships and influencer seeding
- Domestic athleisure brands to push premiumization and celebrity endorsements defensively