lululemon to open first India store in New Delhi via Tata CLiQ franchise deal

lululemon will debut its maiden India store at DLF Promenade in New Delhi this autumn through a franchise partnership with Tata CLiQ. The deal also brings the athleisure brand to Tata CLiQ Luxury and Fashion platforms, establishing an omnichannel presence in the market.

— Source publishedTue, 7 Jul, 2026, 12:18 IST·First seen Tue, 7 Jul, 2026, 12:20 IST·Source IMAGES Business of Fashion

What happened

Lululemon · lululemon will open its first India store at New Delhi's DLF Promenade this autumn via a franchise deal with Tata CLiQ, which will also launch the

Key facts

  • 30+ markets

Why this matters

The Tata CLiQ franchise structure is a low-risk template for high-growth emerging markets, and its performance should inform whether future entries stay franchise-led or shift to owned operations.

What to watch

  • Announced timeline for store #2 and target cities
  • India-specific pricing tiers and any local manufacturing/sourcing moves
  • Tata CLiQ Luxury GMV disclosures citing athleisure lift
  • Import duty or FDI single-brand retail policy shifts affecting margins
  • Footfall/conversion metrics from DLF Promenade opening quarter
  • lululemon localizes pricing and product mix (seasonal, cricket/yoga-adjacent lines) to bridge premium positioning with Indian purchasing power
  • Tata CLiQ Luxury pushes lululemon across digital storefronts to build awareness ahead of physical footprint scaling
  • Competitors Nike, adidas, Puma, and local players like HRX/Blissclub defend premium athleisure share with promotions and celebrity tie-ins
  • Mall operators (DLF) court additional athleisure anchors to capitalize on rising wellness retail category

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