Macromedia's Indura debuts Masonry & Grass-cloth wallcoverings for retail interiors
Macromedia Digital Imaging has rolled out new Masonry and Grass-cloth textures under its Indura wallcoverings line, printed with 8-colour UV inks and backed by a 5-year warranty. The product is already installed at Starbucks in Phoenix Mall of Asia, with an experience centre planned at Indiranagar, Bengaluru.
What happened
Macromedia's Indura Wallcoverings has launched new Masonry and Grass-cloth textures for retail and hospitality interiors, already deployed at Starbucks in
Key facts
- 8-colour UV inks
- 5-year warranty
Why this matters
The Bengaluru experience centre and Starbucks reference site position Indura as a partnership-ready specification vendor for retail chains and hospitality groups scaling fitout programs.
What to watch
- Second and third Starbucks or marquee QSR install announcements
- Footfall and conversion data from Indiranagar experience centre at 90-day mark
- Competitive launches from Asian Paints, Marshalls, or Excel in textured digital wallcoverings
- Warranty claim incidents or peel/fade reports surfacing on contractor forums
- GST or import duty changes on European wallcoverings that widen domestic price advantage
- Macromedia accelerates experience-centre rollout to Mumbai/Delhi within 6 months to anchor A&D community specs
- Bundled offers to retail fitout contractors (Vinyas, Sundek) tying Indura to turnkey scopes
- Expand texture library (concrete, linen, cork) to pre-empt copycat launches from Asian Paints Beautiful Homes or Welspun Spaces
- Sample programs aimed at top 20 retail brand design heads and hospitality chains (IHCL, Marriott India)