Forevermark opens first South India store at Bengaluru's Phoenix Mall of Asia
De Beers' Forevermark Diamond Jewellery debuts in Bengaluru, its first South India outlet and eighth nationally, with a target of 20 stores by year-end. The store features an interactive Endless Aisle plus inaugural offers including an INR 50,000 voucher on INR 3,00,000 purchases.
What happened
De Beers' Forevermark Diamond Jewellery opens its first South India store at Phoenix Mall of Asia, Bengaluru, expanding to eight stores nationally with a target
Key facts
- 8 stores currently
- 20 stores target by end of year
- launched retail Sept 2025
- INR 50,000 voucher on INR 3,00,000 purchase
- 5% gold exchange value
- first 50 customers
Why this matters
De Beers' first South India entry via Phoenix Mall of Asia opens a new regional battleground—scout partnership, franchise, or premium-mall tie-ups before the 20-store buildout locks up prime locations.
What to watch
- Monthly store-opening cadence vs. the 12-in-remaining-quarters run-rate needed
- Lab-grown diamond price trajectory and consumer mix shift
- Gold price swings affecting jewellery wallet allocation
- Competitor expansion (Tanishq, De Beers rivals) in same malls
- Voucher/discount depth signaling demand pull-through or weakness
- Announce next South India location (Chennai/Hyderabad) within 60-90 days to build regional cluster
- Scale Endless Aisle digital-retail tech across new stores to reduce inventory carrying cost
- Deepen wedding-season promotions (voucher stacking) to drive footfall conversion
- Recruit franchise/retail partners to accelerate to 20-store target
- Sharpen natural-diamond messaging to differentiate from lab-grown competitors